SBOTOP Wiser and Recharged: Iskandar Ready to Give Back in New Coaching Role with BAM - SBO Magazine
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SBOTOP Wiser and Recharged: Iskandar Ready to Give Back in New Coaching Role with BAM

SBOTOP Wiser and Recharged: Iskandar Ready to Give Back in New Coaching Role with BAM
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When the news broke that Iskandar Zulkarnain Zainuddin, once touted as Malaysia’s next big badminton star, would return to the Badminton Association of Malaysia (BAM) as a singles coach, it stirred a mix of nostalgia and excitement. For many, it felt like the circle had completed—a former prodigy returning to nurture future champions. But for Iskandar himself, this moment is less about the past and more about a purpose-driven future.

Now wiser, more mature, and brimming with international exposure, Iskandar has re-entered the national badminton scene with renewed clarity and a mission: to give back to the system that shaped him, while helping today’s players avoid the pitfalls he once faced.

This is not merely a career move. For Iskandar, this is redemption, responsibility, and perhaps, a legacy in the making.

A Journey Marked by Promise and Pain

To understand the significance of Iskandar’s new role, one must revisit his journey—a tale of highs, heartbreaks, and hard-earned wisdom.

  • The Golden Boy of Junior Badminton

Born in Kuala Lumpur in 1991, Iskandar’s badminton prowess was evident from a young age. Dominating the junior circuit, he was hailed as the successor to Lee Chong Wei, destined to carry Malaysia’s singles hopes into a new era.

As a junior, he won the Asia Junior Championships team title and was a key contributor to Malaysia’s squad in several youth-level international competitions. By his early 20s, he had transitioned into the senior circuit, climbing into the top 25 of the BWF World Rankings, securing semi-final finishes at Super Series events, and representing Malaysia at the Thomas Cup and SEA Games.

But despite his talent and grit, he struggled to reach the elite tier. His career was beset by inconsistencies, injuries, and mental strain, often blamed on the overwhelming expectations and a system still reeling from Chong Wei’s shadow.

“I was playing with pressure that I couldn’t process at that age. The love for the game turned into fear of failure,” Iskandar once said in a candid 2021 interview.

Eventually, Iskandar parted ways with BAM and drifted into the independent scene before retiring from professional play in his late twenties.

Rebuilding Away from the Spotlight

Where many fade into obscurity after retirement, Iskandar sought reinvention through coaching. But instead of staying in Malaysia, he chose to venture abroad.

  • Coaching Abroad Lessons from Southeast Asia

Iskandar spent time coaching at high-performance academies in countries like Indonesia, India, and the Philippines. These stints were pivotal—not only in developing his coaching style but in reshaping his personal identity.

“Teaching kids in places where facilities were minimal and expectations were humble reminded me why I started playing badminton in the first place,” he shared during a coaching workshop in Jakarta.

From the hyper-competitive structures of Indonesia to the grassroots hunger in India, Iskandar soaked in diverse methodologies. He learned how to communicate across cultures, adapt techniques to different physiques and temperaments, and—most importantly—connect with players as individuals, not just athletes.

Return to BAM A Coach with a New Perspective

In 2025, BAM approached Iskandar with an offer—return as a national singles coach, not just to train shuttlers, but to lead a cultural shift in how the next generation is mentored. The association had already begun prioritizing younger coaches with relatable experiences and international exposure. Iskandar fit the mold perfectly.

He accepted without hesitation.

“I’ve made peace with my past. Now I want to give the players something I never had—a coach who understands their dreams and their doubts,” Iskandar told reporters during his unveiling.

  • What Makes This Comeback Different

Unlike many ex-players who struggle with the transition to coaching, Iskandar prepared himself through years of ground-up experience. He’s not walking in expecting obedience—he’s building trust.

His emphasis is on:

  • Mental resilience over raw skill
  • Tactical intelligence over blind aggression
  • Player-driven learning over authoritarian instruction

In other words, he’s coaching the way he wished he was coached.

Reviving the Singles Landscape

Malaysia’s singles department is in a delicate phase. With Lee Zii Jia now independent, and Ng Tze Yong recovering from back surgery, BAM is banking on emerging talent like Justin Hoh, Aidil Sholeh, and Low Jian Sheng.

Iskandar has been tasked with mentoring this transitional generation.

  • Building from the Bottom Up

He believes the key lies in strengthening foundations. That means:

  • Reinforcing discipline and professionalism
  • Focusing on court awareness and fitness balance
  • Encouraging individual identity rather than cloning successful players

“Every player is different. The system should enhance their uniqueness, not suppress it,” Iskandar said during a coaching seminar at the National Sports Complex.

He is also actively working with sports science departments to customize training programs per player, shifting away from the one-size-fits-all approach that defined his era.

Player Reactions Relatable and Respected

The response from players has been overwhelmingly positive. Several junior national players have already noted how Iskandar brings emotional understanding to training—something rarely emphasized before.

“He knows what it feels like to crash in a match, to doubt yourself, to lose sleep over a bad loss. When he speaks, you listen—not because you have to, but because he’s been there,” said one under-20 national squad player.

Even veterans like Ng Tze Yong have credited Iskandar for his measured advice and calming presence during recovery sessions.

Beyond Coaching A Role Model for Post-Career Planning

What makes Iskandar’s return even more poignant is his willingness to discuss his failures and personal struggles—including burnout, media pressure, and identity loss after retirement.

He now advocates for post-career planning for athletes, working with BAM and external partners to set up workshops on:

  • Financial literacy
  • Emotional intelligence
  • Branding and communication
  • Career pathways beyond badminton

“When your playing career ends, you shouldn’t feel like you’ve lost everything. We need to build complete individuals, not just medal machines,” Iskandar emphasized in a speech at a recent BAM athlete conference.

Challenges Ahead

While optimism abounds, the road is far from easy. Iskandar will face several challenges:

  • High Expectations from BAM and Fans

BAM has made bold changes lately—if results don’t follow, the pressure will return quickly. Iskandar must manage both upward expectations and player morale.

  • Bridging Generational Gaps

Some senior coaches may be skeptical of his unorthodox, player-centric style. Balancing innovation with traditional expectations will require diplomacy.

  • Tournament Success

Ultimately, coaching success is often measured in podium finishes. Iskandar knows he’ll need to translate theory into medals—especially with the Thomas Cup, Asian Games, and World Championships on the horizon.

A Vision for Malaysian Badminton

Iskandar’s long-term goal goes beyond producing stars. He wants to create a supportive, forward-thinking ecosystem where:

  • Players are mentally healthy
  • Failure is treated as part of learning
  • Athletes have a voice in their development

He believes this cultural transformation is necessary if Malaysia wants to regain dominance in the singles category, especially on the world stage.

“We’ve always had the talent. What we need now is belief and structure. My role is to help build both,” he affirmed.

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