As the summer transfer window heats up, Manchester United are intensifying their search for a new striker, with Fiorentina’s Moise Kean emerging as a serious target, according to Italian outlet Tutto Mercato. The Red Devils are eager to bolster their attacking options after a lackluster season in front of goal, and the 24-year-old Italian international has caught their attention with his impressive performances in Serie A.
Why Manchester United Are Targeting Moise Kean
1. A Prolific Season in Italy
Moise Kean has been in scintillating form for Fiorentina this season, netting 25 goals across all competitions. His clinical finishing, movement off the ball, and ability to perform under pressure have made him one of the most sought-after forwards in Europe.
For a Manchester United side that struggled with inconsistency in attack last season, Kean’s goal-scoring prowess could provide the much-needed firepower. With Marcus Rashford’s fluctuating form and Anthony Martial’s injury woes, Erik ten Hag is keen to add a reliable No. 9 to his squad.
2. Premier League Experience – A Hidden Advantage
Unlike many foreign imports, Kean already has Premier League experience, having played for Everton between 2019 and 2021. Although his time at Goodison Park was underwhelming (just 4 goals in 39 appearances), the Italian has since matured into a more complete striker.
His prior exposure to English football could speed up his adaptation at Old Trafford, making him a less risky signing compared to other potential targets.
3. Versatility in Attack
Kean isn’t just a traditional center-forward—he’s comfortable playing:
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As a lone striker
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In a two-man attack
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Even drifting wide when needed
This tactical flexibility aligns well with Ten Hag’s system, which often requires forwards to interchange positions dynamically.
The Transfer Fee: Will United Pay Up?
Fiorentina are under no pressure to sell, meaning Manchester United will have to dig deep to secure Kean’s signature. Reports suggest La Viola will demand around €60 million for their star forward—a significant but justifiable investment for a player entering his prime.
Given United’s financial muscle and their urgent need for a proven goalscorer, this deal could materialize if the club prioritizes him over other targets like Ivan Toney or Victor Osimhen.
Competition & Alternatives
While Kean is a strong candidate, the Red Devils are also monitoring:
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Joshua Zirkzee (Bologna) – Younger but less experienced
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Jonathan David (Lille) – A more affordable option
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Evan Ferguson (Brighton) – A long-term project
However, Kean’s blend of Serie A success and Premier League familiarity makes him a compelling choice.
Fan Reactions: Excited or Skeptical?
Optimistic Fans Say:
“Kean has improved massively since his Everton days—25 goals is no fluke!”
“Finally, a proper striker who can finish chances!”
Doubters Argue:
“He flopped at Everton—why take the risk again?”
*”€60m is too much when we need a world-class forward.”*
Final Verdict: Should United Push for the Deal?
If Manchester United want a ready-made striker who can deliver immediately, Moise Kean could be a smart signing. However, if they’re looking for a marquee name to lead the line for years, they might need to explore bigger options.
One thing is certain: Erik ten Hag cannot afford another season with a misfiring attack. Will Kean be the solution?
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