Juventus concluded their January transfer window activity by securing the services of Emil Holm while simultaneously sending Daniele Rugani and Joao Mario out on loan. These moves highlight Juventus’ strategic approach to squad management, balancing incoming reinforcements with opportunities for players seeking regular game time.
The transfer activity underlines Juventus’ focus on strengthening key positions and ensuring the squad remains competitive throughout the 2025-26 season. With Holm added to the roster and Rugani and Joao Mario loaned out, the club is addressing both tactical needs and player development.
Emil Holm Joins Juventus on Loan from Bologna
Juventus announced the arrival of Emil Holm on a loan deal from Bologna, which will keep the Swedish full-back at San Siro until the end of the 2025-26 season. Reports indicate that Juventus hold an option to make the transfer permanent in the summer, giving the club flexibility depending on Holm’s performance.
Holm has made a notable impact this season, contributing directly to five goals—one goal and four assists. Among Serie A defenders, only Inter’s Federico Dimarco has been involved in more goals this season, emphasizing Holm’s offensive contribution from the back. His arrival adds depth and quality to Juventus’ defensive flanks, providing tactical options for the coaching staff.
Joao Mario Loaned to Bologna
In a reciprocal move, Joao Mario, who joined Juventus during the summer, has been loaned to Bologna until the end of the season. The Portuguese midfielder struggled for minutes at Juventus, starting only twice in Serie A.
Since leaving Porto, Joao Mario has made 10 league appearances without registering a goal or assist, highlighting the need for consistent playing time to regain form and confidence. His loan to Bologna offers the opportunity to play regularly in a competitive Serie A environment, which is crucial for both his development and match fitness.
Daniele Rugani Heads to Fiorentina on Loan
Daniele Rugani has also departed Juventus on a loan deal, joining Fiorentina for the remainder of the season. The 31-year-old center-back has faced injury setbacks this season, limiting his opportunities at Juventus.
Rugani brings valuable experience, having spent the previous season on loan at Ajax, where he gained additional minutes and exposure in European competitions. In the current 2025-26 campaign, he has made eight appearances across Serie A and the Champions League, but Juventus hope that the loan spell at Fiorentina will allow him to play more regularly and regain top form.
Juventus’ Strategy in the January Transfer Window
The moves demonstrate Juventus’ careful squad management strategy:
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Incoming: Emil Holm strengthens the defensive flanks with offensive contributions, adding depth for the remainder of the season.
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Outgoing: Joao Mario and Rugani are loaned out to gain minutes and maintain match sharpness, while also reducing congestion in the squad.
By balancing short-term performance needs with player development, Juventus aim to remain competitive in Serie A and European competitions while preparing the squad for the future.
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